Friday, 24 August 2012

What is indexing?


What is indexing?


What is indexing?

Indexing is the processing of the pages scanned and is what creates the index that uses Google to give results when you search.

In fact, the robots do not keep our pages but the analysis and make an index of all the words they see and their location. In addition, process information in the TITLE tag and the ALT attribute content of the images, nor do they do with all that he has a page, for example, do not process the content of most Flash files or dynamic pages .
Just read HTML documents?

No, also extract index information or other files: PDF, PS (Adobe PostScript), leaves of Lotus (wk1, wk2, wk3, wk4, WK5, WKI, wks, wku, lwp) and Excel (xls), documents MW text, DOC, WRI, RTF, ANS, TXT, PowerPoint presentations (ppt) files, Microsoft Works (wks, wps, wdb) and swf.

This is done to give more results, in fact, can do a search indicating that we display only certain types of files, for example:
filetype: doc "search text"
In most cases, even when we do not have the software necessary to interpret, we show the option of seeing them as HTML or plain text.
Conversely, we can eliminate certain types of search results using a filter, for example:
-filetype: pdf "search text"



How often do we visit?

They say "regularly" but give no details, speak of many factors that can influence but, the truth is that often you access a site depends almost exclusively on PageRank you have. The higher, more will be visited regularly (wealth generates wealth). Then, they can do every day or take weeks.


"The heart of our software is PageRank ™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to Improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

Best SEO Topics

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.



Following are SEO Topics :



  • SEO
  • Social Networking
  • E-Commerce
  • Interactive Advertising
  • Pop
  • Online
  • Internet
  • Advertising
  • Online advertising
  • Mailing
  • Moderator (internet forums)
  • Viral Marketing
  • Last-minute advertising
  • Click through rate
  • Internet Advertising Companies
  • Advertising Agencies
  • Link bait
  • Google bomb
  • Cloaking
  • Nofollow
  • Presell Pages
  • SEO positive
  • Spamdexing
  • Internet Advertising
  • Social Media Marketing

Best SEO Tutorial


Best SEO Tutorial


BEST SEO TUTORIAL



Welcome to the SEO for Beginners Session. Its great you have decided to learn this online technique to earn money through simple seo process.


The simple steps will be included the following

1. You need a website or Blog
2. You need a Google Adsense Account
3. Understanding of SEO process
4. Add Google Adsence code in your website
5. Promote your website
6. Get paid if someone clicks on your adds.



1st Step

Before you begin, You need some understand about seo. Spend this day to study the different seo topics that are given in this website like what is seo, on-page seo, off-page seo, seo tools and other seo topics. Go to the home page of this site and start learnign different topics. I know, if you are beginners, you will not understand clearly what I am saying, but when you will start your seo process, it will be helpful for you. So read these all topics and try to understand the theme.


2nd Step


Now you have learned that what is seo and have gained some basic seo training, we will proceed further.  For this new seo process, you need your own website. This is not a costly, you can purchase your domain and hosting package from anywhere. It costs round about 15 to 20 US Dollars per year or Rs. 2000 per year.  If you do not know what is domain and hosting, you should study this topic

What is Domain and Hosting?

Although you can purchase your domain and hosting from anywhere

Search Engine Marketing (SEM)


Search Engine Marketing (SEM)


SEARCH ENGINE MARKETING (SEM)




The engine Marketing SEM search (Search engine marketing) is the set of marketing activities to achieve certain objectives in the search engines (Search engine: search engines), both by improving the visibility of a website among the results of organic positioning, both the purchase of sponsored links or the mixture of both strategies or other campaign-related advertising and pay per click circuits.
The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the search engines or, in any case to improve accessibility through search engines.
The SEM (Search engine marketing) also refers to the profession and work undertaken by consultants SEM optimization projects have websites of their clients in order to improve the number of visits and outcomes or the planning of campaigns advertising based on keywords.

The objective of search engine marketing SEM are:
- Increased visits to obtain:
- Increase the skills of the users of a particular website
- Increased contacts.
- Increased sales.
- Search and investigation of new potential customers.
- Growth of the mark.
- Strengthened brand or website.


See Also

    * Search advertising
    * Digital marketing
    * Internet Marketing
    * Email Marketing
    * Enterprise Search Marketing
    * Search engine image protection
    * Search Engine Reputation Management
    * Search Engine Optimization
    * List of search engines
    * Keyword cloud



SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with PPC, focusing on only paid components.

How make best website from SEO point of View


How make best website from SEO point of View


HOW MAKE BEST WEBSITE FROM SEO POINT OF VIEW


1. If your website has the Welcome screen,
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site "traditionally" because Google can not read Flash pages and therefore can not access the rest of the site.

2. Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.

3. Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.

4. Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.

5. Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.

6. Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.

7. Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages  when the momentum is not necessary.

8. Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.

9. Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).

On Page Optimization


On Page Optimization


On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

On page optimization tips:

1. URL Naming:
    If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.

2. Title Tag:
    Title tag, the first words that you place your keywords Place and after using the word can attract visitors

3. Meta Description:
    Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning
    of the first meta description and your website attract visitors do yo tour.

4. Meta Keywords:
    Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search
    engine is still worth something to have your site rank

5. Use Alt Text for Image Optimization:
    Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the
    images,

6. Static URL:
    Remember that all of your important pages should be short and static URLs.

7. Use Headings:
    H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.

8. Valid HTML:
    Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.

9. Robot. Txt:
      Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler
      information is required.

10. Sitemap XML:
      Create your XML Sitemap XML Sitemap using search engines crawl your pages.

11. Keep Your Body Text To Read
     Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff
     by humans until the drywall dry wall is unclear.

12. Internal Link
      Internal link between the construction related posts


In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.